Information Technology Service Sales Of Thailand - 2094 Words

Unify Services is also involved heavily in big data applications which is currently growing exponentially globally as the following growth projections indicate (Patrizio 2014): Fig. 5 - Big data applications growth (Patrizio 2014) The main players in the big data market globally are; 1. IBM 2. HP 3. EMC 4. Teradata 5. Oracle 6. SAP 7. Microsoft 8. Amazon Web services 9. VMware, and 10. Google (Patrizio 2014) In a recent global survey of developing economies, respondents indicated main reason why companies adopt big data IT solutions are as follows (United Nations 2016): Fig. 6 - Global Survey (United Nations 2016) Thailand is no exception to the rule, with a large portion of the population now entering the digital age. Now that 3G†¦show more content†¦The same article suggested three sectors most suitable to adopt IT solutions as (Association TRPC 2015); 1. Telecommunications 2. Finance, and 3. Trade (Wholesale and retail) (Association TRPC 2015) Thailand has a heavy reliance on four sectors to contribute towards GDP as follows (Association TRPC 2015): Fig. 8 - Thailand GDP contributors (Association TRPC 2015) Porters 5 Forces Porter’s five forces will assist us in gauging some points which need to be considered when Unify Services attempt to enter the Thailand market. Fig. 9 - Porters five forces (Wilkinson 2013) Despite the Porter’s five forces assessment identifying some elements of the Thai market being unattractive, the IT industry is a rapidly growing segment, with exciting opportunities being presented with IT infrastructure private and government investment (Ministry of Science and Technology 2011). Kapferer’s Prism Unify Services will be required to connect with the consumer with not only its product, but also with the personal and company branding. We can analyse the communication with the consumer by adopting Kapferer’s brand identity prism. (Kapferer 2012) Personality The character and attitude of Unify Services. Essentially if the brand was a person, what personality would it adopt. Culture The origins of the company and in essence what it stands for.